Mass Retailer
Creating a Sustainable Future for Retail
Context
The business had set a new sustainability agenda, and the innovation team wanted to identify transformational growth opportunities that would align with the vision. A cross-functional scenario planning and co-creation initiative was used to challenge assumptions and orthodoxies, spark new solutions, and contextualize strategic choices within possible and preferable futures.
Approach
- Co-created detailed future scenarios based on uncertainties regarding sustainability and social change; scenarios were used to inspire innovation and stress-test resilience of specific opportunities
- Co-created over 100 new business model concepts, which were narrowed to ten finalists. Selected concepts were visualized and tested with consumers, and further refined for internal socialization, evaluation, and development
- Designed an immersive lab experience for the leadership team to engage with scenario thinking, concepts, and implications for the business
Impact
- Increase in futures fluency and alignment on a shared vision across program team and cross-functional leadership team
- Identification and prioritization of innovation initiatives based on agreed-upon business case criteria
- Selected pilot programs brought to market for evaluation and development
Automotive OEM
Mapping the Transition to an Electric Future
Context
The business had set a goal to become an all-electric brand by 2030, and was preparing to deliver its first EV to market. There was a need to codify transformation priorities, identify gaps, and develop a tactical plan for near-term execution and long-term coherence. Generative workshops and discovery sessions across functions and levels were used to drive stakeholder alignment and development of a comprehensive change roadmap.
Approach
- Conducted multiple workshops and individual meetings with executive team to understand perspectives and drive alignment across functions
- Created a detailed tactical plan and multi-year transformation roadmap
- Acted on immediate priority to improve customer experience for first generation EV deliveries
Impact
- Clarity on critical aspects of transformation priorities and plan across executive leadership team
- Implementation of tactical plan
- Immediate action and positive feedback related to delivery intervention
Global Energy Company
Catalyzing a New Clean Energy Ecosystem
Context
The widespread adoption of clean energy solutions is constrained by complexity across the value chain and external environment, requiring a systems-level approach to change that is inclusive of multiple stakeholders and partners across industries and roles. There was a need to convene a representative group of stakeholders in a unique generative lab to share perspectives, identify shared interests, and co-create pathways for transformation.
Approach
- Conducted advance interviews with all participants to identify shared interests, challenges, and perspectives
- Conducted secondary research and applied systems thinking across the value chain to analyze current and desired future state of play, along with prospective intervention points
- Utilized strategic design frameworks to structure lab activities, drive engaging and productive discourse, identify new systems interventions, and align on actionable outcomes
Impact
- Facilitation and meeting exceeded expectations for both client and stakeholder participants
- Alignment on shared vision and agreement to pursue next steps a first-of-kind pilot program
New futures await.